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What do most people do when they arrive at their desks each morning? They check their email. (Yes, and some browse their favorites/bookmarked websites first, and then they check their email!)

So, consider starting your demos in email, if possible.

For example, start by saying, “It’s Monday morning and you’ve just arrived in your office…” You then show an unopened message, open it to reveal a link, then click the link to launch a browser that takes the user to the dashboard, report, or appropriate portion of a workflow. The user then consumes the deliverable or enters a process in accord with what your software enables.

That’s the way most people start their day: Why not map to it?

For Great Demo! practitioners, the above pathway of starting in email and proceeding to the dashboard, report, or workflow element is a truly terrific “Do It” pathway, leading crisply back to a compelling “Illustration.” Delightful!

There are dozens more tips, ideas, and validated best practices in Great Demo!

India has become a hotbed of innovation and entrepreneurship in recent years, with the government introducing various schemes to foster startups and support budding entrepreneurs. One such groundbreaking initiative is the Startup India Seed Fund Scheme (SISFS). This scheme has emerged as a game-changer for startups in their early stages, offering financial assistance and enabling them to bring their innovative ideas to life.

In this blog, we will delve into the details of the Startup India Seed Fund Scheme, exploring its features, eligibility criteria, benefits, and much more. Whether you’re an aspiring entrepreneur or someone looking to understand this initiative, this comprehensive guide is for you.

What is the Startup India Seed Fund Scheme?

The Startup India Seed Fund Scheme (SISFS) is an initiative launched by the Government of India to provide financial assistance to startups during their formative stages. Recognizing the challenges faced by entrepreneurs in securing funds to validate their ideas, develop prototypes, and bring their products to market, the scheme was designed to fill the critical funding gap for early-stage startups.

Launched on April 19, 2021, with a corpus of INR 945 crores, the scheme aims to support approximately 3,600 startups over the next four years. The funds are disbursed through approved incubators across India, ensuring accessibility and transparency.

Objectives of the Seed Fund Scheme

The primary objectives of the Startup India Seed Fund Scheme are:

  1. Encourage Innovation: Provide financial support to innovative ideas that have the potential to create a significant impact.

  2. Address Early-Stage Challenges: Help startups overcome initial funding challenges related to proof-of-concept, prototype development, and product trials.

  3. Foster Entrepreneurship: Create a conducive environment for entrepreneurship in India by empowering innovators.

  4. Promote Inclusivity: Support startups across diverse sectors, geographies, and demographics.

  5. Boost Employment: Facilitate job creation by enabling startups to scale and grow.

Key Features of the Startup India Seed Fund Scheme

The Startup India Seed Fund Scheme offers several unique features that make it an attractive proposition for entrepreneurs:

  1. Funding Amount: Startups can receive up to INR 50 lakhs under this scheme. Funds are allocated for specific purposes, such as product trials, market entry, and commercialization.

  2. Disbursement Through Incubators: Funds are provided through government-approved incubators, ensuring effective utilization and proper monitoring.

  3. Focus on Inclusivity: The scheme is sector-agnostic and aims to support startups from diverse fields, including technology, agriculture, healthcare, and more.

  4. Nationwide Reach: With over 300 incubators registered, the scheme ensures accessibility to startups across the country.

  5. Stage-Specific Assistance: The scheme targets early-stage startups, providing funding for proof-of-concept, prototype development, and market entry.


Eligibility Criteria for the Startup India Seed Fund Scheme

To avail of the benefits of the Startup India Seed Fund Scheme, startups must meet specific eligibility criteria. These include:

  1. Recognition by DPIIT: The startup must be recognized by the Department for Promotion of Industry and Internal Trade (DPIIT).

  2. Incorporation Date: The startup should have been incorporated not more than 2 years prior to the date of application.

  3. Innovative Business Idea: The startup’s business model must involve innovative solutions, with a focus on addressing a problem or creating value.

  4. Early-Stage Focus: The scheme targets startups in their initial stages, specifically those involved in proof-of-concept, prototype development, or product trials.

  5. Indian Ownership: The startup must have at least 51% ownership by Indian promoters.

  6. No Prior Funding: Startups that have already received significant financial assistance from other sources are not eligible.

Benefits of the Startup India Seed Fund Scheme

The Startup India Seed Fund Scheme offers several advantages for budding entrepreneurs:

  1. Financial Assistance: The scheme provides early-stage startups with the much-needed financial support to kickstart their ventures.

  2. Access to Incubators: Startups gain access to incubators that offer mentorship, networking opportunities, and other resources.

  3. Reduced Risk: By addressing funding challenges, the scheme reduces the financial risks associated with starting a business.

  4. Nationwide Accessibility: With a wide network of incubators, startups from Tier 2 and Tier 3 cities can also benefit.

  5. Promotes Innovation: The scheme incentivizes entrepreneurs to develop groundbreaking solutions.

Challenges Addressed by the Seed Fund Scheme

The Startup India Seed Fund Scheme addresses several key challenges faced by early-stage startups:

  1. Lack of Funding: Many startups struggle to secure initial funding for proof-of-concept and prototype development.

  2. Resource Limitations: The scheme provides startups with access to resources such as mentorship, infrastructure, and industry connections.

  3. Market Entry Barriers: By funding product trials and commercialization efforts, the scheme helps startups overcome barriers to market entry.

  4. Geographical Disparities: The scheme’s nationwide reach ensures that startups in remote areas also have access to support.

Success Stories of the Startup India Seed Fund Scheme

The Startup India Seed Fund Scheme has already empowered numerous startups across the country. Here are a few success stories:

  1. AgriTech Startup in Punjab: A young entrepreneur from Punjab utilized the seed fund to develop a smart irrigation system, reducing water wastage and increasing crop yield.

  2. HealthTech Innovation: A healthcare startup in Bangalore received funding to create a low-cost diagnostic device, making healthcare accessible in rural areas.

  3. EdTech Platform: A startup in Delhi leveraged the scheme to develop an AI-powered learning platform for students in Tier 2 and Tier 3 cities.

FAQs About the Startup India Seed Fund Scheme

1. What is the total corpus of the scheme?

The total corpus of the Startup India Seed Fund Scheme is INR 945 crores.

2. How many startups will benefit from the scheme?

The scheme aims to support around 3,600 startups over four years.

3. Is the scheme sector-specific?

No, the scheme is sector-agnostic and supports startups across various industries.

4. Can a startup apply for the scheme multiple times?

No, a startup can apply for the scheme only once.

5. Where can I find the list of approved incubators?

The list of approved incubators is available on the official Startup India portal.

Conclusion

The Startup India Seed Fund Scheme is a pivotal initiative that underscores the government’s commitment to fostering innovation and entrepreneurship. By addressing the financial challenges faced by early-stage startups, the scheme paves the way for the next generation of Indian entrepreneurs to succeed.

Whether you’re working on a groundbreaking idea or looking to scale your startup, the Startup India Seed Fund Scheme offers the support and resources you need to achieve your goals. Take the first step today and turn your vision into reality with the help of this transformative scheme.


 

Discovery is a simultaneous exploration of prospect “fit” on the part of the vendor and solution “fit” on the part of the prospect. Good fit for both parties results in less friction for all subsequent steps in their relationship. Discovery should measure fit, accordingly, and is an enormous point of leverage for everything downstream!

Prospects know this, intuitively, and often express it when they terminate a sales cycle. They’ll (literally!) say, “Your product isn’t a good fit for us.”

Sadly, many salespeople ignore fit and instead live in the “Land of Hope.” Poor fit can result in enormous waste and inefficiencies. In cases where the prospect moves forward with a purchase, poor fit can cause that customer to churn and become an outspoken negative reference.

Presales must determine and measure the quality of fit. Most organizations do this qualitatively today, if at all! You’ll hear evidence of this at QBRs, when presales folks are asked, “How good is this opportunity…?” Sadly, many answers are ignored partly due to the lack of metrics and partly in the pursuit of “making the numbers” for that quarter!

How can we measure fit?

Great Demo! Situation Slides offer one simple and effective method (see Chapter 6 in Great Demo!). For each important Specific Capability desired by your prospect, assess your ability to deliver satisfaction on a scale or percent:

  • Workflow Number 1: 80%
  • Workflow Number 2: 90%
  • Report Number 1: 100%
  • Dashboard Number 1: 80%
  • Root Cause Identification: 60%

This can be represented, ultimately, as an overall score, either as a simple average or (better) as a weighted average based on relative importance each capability to the prospect:

  • Workflow Number 1: 80% fit; Relative Importance 100
  • Workflow Number 2: 90% fit; Relative Importance 80
  • Report Number 1: 100% fit; Relative Importance 100
  • Dashboard Number 1: 80% fit, Relative Importance 70
  • Root Cause Identification: 60% fit; Relative Importance 100

Incorporating the opportunity size enables you to compare opportunities to determine where to invest your resources. It also solves the challenge of the rep’s traditional claim “It’s a huge opportunity…!” when analyzed in comparison to others.

For example, a $1M opportunity with a 20% fit metric gives a normalized score of $200K, but a $600K opportunity with 80% fit yields a score of $480K. I know where I’d invest my time!

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